About Us: Wolves of Branding | Design Print and Install
Wolves of Branding was founded by Baxter Bonds, an accomplished art director with 25 years of experience in marketing and the sign industry. Throughout his career, Baxter cultivated a profound appreciation for the power of visual identity and storytelling, particularly within the realm of sports branding. He collaborated with numerous brands, refining his expertise in creating impactful symbols and designs that resonate with audiences. Despite his achievements, Baxter sought to make a more significant, enduring impact on communities and young athletes.
During a period of reflection, Baxter recognized a recurring issue in the athletic programs of high schools and colleges: while these institutions boasted passionate athletes and committed coaches, their branding was often outdated, inconsistent, or lacked inspiration. Teams frequently donned uniforms that failed to capture their spirit, played under banners that did not convey their story, and struggled to foster a sense of unity and pride.
Baxter identified an opportunity. He understood that with strategic branding, these schools could build stronger athletic programs, boost team morale, and enhance community support. Importantly, he recognized that branding transcends logos and colors; it is about crafting a narrative, establishing an identity, and providing young athletes with a symbol around which they can rally.
Motivated by this vision, Baxter founded Wolves of Branding—a company dedicated to the marketing and branding needs of high school and college athletics. The name “Wolves of Branding” was inspired by the concept of a pack: strong, united, and collaborative. Just as wolves work together to achieve their goals, Baxter’s team would partner closely with schools and athletic programs to help them discover and project their true identity.
From its inception, Wolves of Branding approached each project with a steadfast commitment to understanding the unique story of each school and team. Baxter and his team went beyond mere logo design; they immersed themselves in the culture and history of the programs they served. They engaged with coaches, athletes, and alumni, using these insights to create branding that was not only visually compelling but also deeply meaningful.
One of their early significant projects involved a small high school whose football team, the Thunderbirds, had a storied past but had lost its way in recent years. Wolves of Branding revitalized the team’s logo, uniforms, and promotional materials, drawing on the school’s traditions and core values. The new branding captured the essence of the Thunderbirds, reigniting pride within the team and the broader school community. The impact was immediate, both on and off the field.
As the reputation of Wolves of Branding’s transformative work spread, more schools and colleges sought their expertise. The company quickly earned a reputation for creating cohesive and compelling brands that elevated athletic programs and inspired students. Each project received the same level of care and creativity, ensuring that every team’s identity was authentically represented.
Over time, Wolves of Branding has grown into a trusted partner for schools nationwide, helping them develop strong, lasting brands that resonate with athletes, students, and communities. The company’s success is rooted in a simple yet powerful belief: every team has a story worth telling, and with the right branding, that story can inspire greatness.
Today, Wolves of Branding continues to thrive, driven by the passion and dedication that fueled its inception. With each new project, the company helps schools and athletic programs discover and embrace their true identity, fostering a sense of pride and unity that endures long after the final whistle.
Why Choose Us
Selecting a team of seasoned professionals dedicated to exceeding your expectations. With our accreditation from 3M, we bring a level of expertise and quality assurance that’s second to none. Our specialists have mastered the art of graphic installations, ensuring your project is executed flawlessly, be it fleet graphics, window displays, wall murals, or architectural finishes. We take pride in our commitment to high integrity, top-notch competency, and unbeatable value. When you choose us, you’re not just selecting an installer; you’re partnering with a trusted name in the industry. Your project’s success is our mission, and we’ll meticulously guide it from concept to reality, ensuring it leaves a lasting impression.
GET IN TOUCH
Give us a few details about your next install and we’ll offer the best solution. Connect by phone, text or email.
PHONE
205 960-7117
EMAIL
install@blackdiamonddesigns.com
ADDRESS
ATLANTA, GA • DETROIT, MI • NASHVILLE, TN